
Los Angeles, January 12, 2024 — Tech enthusiasts at CES 2024 were charmed by an unexpected fusion of nostalgia and innovation as Japanese startup KawaiiTech unveiled their CuddleCharge series — adorable plush toys doubling as high-capacity power banks. These cuddly companions, ranging from 10,000mAh pandas to 20,000mAh unicorns, combine soft silicone-coated fur with USB-C PD 30W fast charging, appealing to both children and adults.
The eco-friendly devices feature built-in temperature control and safety certifications, addressing concerns about lithium batteries in plush toys. “We’re bridging emotional comfort with practical tech,” said CEO Aiko Nakamura, noting a 300% pre-order surge since launch. Industry analysts predict this trend will dominate the $28B portable charger market, particularly among Gen Z consumers valuing both functionality and Instagram-worthy aesthetics.
Priced from $49.99, the CuddleCharge line launches globally in March 2024.
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